Bottlecapps is constantly striving to bring innovation and value to the BevAlc industry; in those efforts we are excited to toast some of the awesome new updates that we have planned for a Q3 (July-September) release! Most of these upgrades came directly from store or brand feedback, so we hope that just like your favorite shot, they’ll really help get the party started 💃

• Vivino Integration

Vivino is the world's largest wine marketplace with over 58 million+ users across the US. For all Vivino-partnered retailers, Bottlecapps creates a data feed with a set frequency exclusively for Vivino to display all the wines the store carries in their store that enables them to display their wine collection on the Vivino marketplace. Signing up with Vivino and enabling the data feed puts your wine inventory in front of 58 million+ users on Vivino. This feed is pulled directly from the store's point of sale system by our data integration team and includes the name of the wine, the type and varietal, their vintages, size, price and available inventory. With this feed in place, customers who are shopping for their favorite wines can find them online and make purchases directly through Vivino. Simply fulfill the orders Vivino sends your way, acquire new customers, and add a new revenue line for your store 🍷 The first step is to sign up with Vivino: https://www.vivino.com/merchants/signup

• Re-Targeting Email Campaigns

Now in beta testing, Bottlecapps will soon offer its Supplier/Brand partners the ability to auto, re-target customers based on their prior shopping behaviors, and direct them to a call-to-action via email or in-app/web tactics. Such mechanisms allow for brands to personalize the shopping experience and drive more precise messaging to a motivated consumer. Use cases like converting a vodka drinker from one brand to another, or leveling up a buyer from a mid-shelf price point on whiskey to a top shelf bottle instead. Repeat purchases are also crucial to long-term ecommerce success - these re-targeting campaigns aim to move buyers to at least 3 purchases, which is the mark that studies show as a real line of demarcation for sustained adoption on any retail product or service. For more info, reach out to someone from our Programming team, OR email them at Programming@bottlecapps.com.

• Wags and Waves Event Sponsorship

As most of you know, Bottlecapps takes our pet charity work quite serious. Not only does a portion of every order on BottleRover.com go to local and national pet shelters, but this month (September 17th), BottleRover will also participate in the annual Wags and Waves event at Hawaiian Falls waterpark in Garland, Texas. As a sponsor, BottleRover will have a branded area setup with lots of swag giveaways and best of all, a photobooth for patrons and their furry friends to commemorate the FUN (say cheese 😁)!!! All proceeds go to benefitting Cat Matchers, DFW Rescue Me, DFW Furgotten Friends and The Love Pit.