At Bottlecapps, we drink TOGETHER.

As a retail or brand partner, we consider your relationship to be personal. We strive to get to know you and your business in the same way that you might do with your pal at the neighborhood bar. Below is a business partner we hope to be ‘drinking with’ for many years to come!

Breakthru Beverage Group

Dating back to early 2021, Bottlecapps has been proud to call Breakthru Beverage Group and its team of talented Digital Market Managers (DMMs) true working partners. Not in the loose sense that is sometimes thrown around in business, but hand-in-hand working through challenges that the alcohol industry faces daily as it pertains to eCommerce and data. With this partnership, we have been able to produce tangible results when it comes to activating eCommerce at the Supplier and Retailer levels. Bottlecapps looks forward to blazing new trails into the near and far future, and extends a hearty handshake to all those at BBG that help make that possible 🤝

1.) What are Breakthru’s goals in regards to eCommerce?

Ultimately, we aspire to be the preferred beverage distribution company in North America, delivering unmatched value to our Supplier and Retailer partners through elevated digital tools, talent, and expertise.  Breakthru supports our Supplier partners by improving their growth potential via digital activations through our Retailers’ functionality in all our served markets.   (Mark Crist – Director of eCommerce, B2C Activation at BBG)

2.) Why Bottlecapps as a partner to Breakthru and as a preferred technology solutions provider to the industry?

Bottlecapps is integrated in the liquor industry, has an extensive library of up-to-date content, and offers our Retail accounts an opportunity to build shoppable websites and apps to reach their customers, while providing a platform for Suppliers to promote their brands.  As our partner, Bottlecapps offers the highest level of technology and support that helps us develop and achieve our eCommerce goals through the substantial effectiveness of their unique digital ecosystem and value across our Suppliers and Retailers.  (Staci Town – Digital Market Manager, Florida at BBG)

3.) Explain the value of mass-market retail media activations (Programming) and near-LIVE data (BottleSense™) access for alcohol brands and distributors.

According to Forrester, 62% of sales are now digitally influenced.  Therefore, Programming online is just as important as in-store displays and shelf management.  Bottlecapps provides a vast array of Programming tactics to aid both our Supplier and Retailer partners.  Their comprehensive marketing technology allows our Retail account to reach and engage a larger audience, captivating those consumers through many tactics which in turn creates greater conversion potential.  

Collecting and positioning consumer data and insights is more imperative than ever in our industry.  The more timely data can be reported, the more agile and nimble a Retailer and Supplier can be in this ever-changing landscape.  Near-LIVE data is extremely important for planning future programs by providing actionable insights to optimize and improve campaigns as well as everyday transactions.  The BottleSense™ data has captured these important pieces to help all stakeholders swiftly build visibility and a thorough narrative for success.  (Jennifer Holley – Digital Market Manager, Nevada at BBG)

4.) What other alignments or innovations do you see as opportunities for the future?

As with everything in the digital space, we all must adapt and evolve our approaches to growth.  Consumers are becoming more sophisticated in their path to purchase.  What motivates them to research and buy online can be a moving target.  With our partnership continuing to develop, Bottlecapps drives forward to expand their portfolio of Suppliers and Retailers.  We foresee many additional benefits in their model and strategy.  Mainly, Bottlecapps is constantly improving through capabilities and does not waiver on exceeding expectations to all stakeholders.  Therefore, as they move, iterate, and implement, all parties will continue to secure more growth.  We, at Breakthru, greatly appreciate our partnership and look forward to the future.  (Mark Crist – Director of eCommerce, B2C Activation at BBG)