Bottlecapps is constantly striving to bring innovation and value to the BevAlc industry; in those efforts we are excited to toast some of the awesome new updates that we have planned for a Q4 (October-December) release! Most of these upgrades came directly from store or brand feedback, so we hope that just like your favorite shot, they’ll really help get the party started 💃

• Marketing Best Practices Playbook for Retailers

There are multiple avenues for announcing a rebranded or recently built app/website for your business. Some involve traditional methods while others take advantage of innovative digital platforms. The question is, what is the best way for most small businesses to make that announcement in a way that engages your audience and compels them to check out your new or improved offering? Bottlecapps’ ‘10 Simple Steps to Launching Your Ecommerce’ Playbook provides that answer to partnered retailers.

• 'In-Stock' View of Multiple-Location Accounts

Customers can't find the item they’re looking for at their usual location? No problem, we’ve made it easier for them to locate the store closest to them which IS carrying their favorite adult beverage! Click the item you are looking for and simply hit the "Show In Stock Locations" button. Voila, you now have the list of all locations within your favorite store that has what you need (and more)!!! Happy Shopping 😁

• SIPN Bourbon

SIPN Bourbon is the industry's first interface to combine the elements of social media interaction and compliant order processing across the bourbon community. SIPN Bourbon aims to focus on creating an environment where all bourbon lovers can join in on rating, reviewing, displaying, sharing, and learning more about bourbon. The entire experience is powered by a fully shop-able, e-commerce engine connected to the Bottlecapps network of 1,000+ licensed retailers. SIPN now boasts a following of nearly 5,000 daily active bourbon enthusiasts and is growing its base by 10-15% per month. Sponsored Content, Verified Brand Accounts, and Curated Collections are in development this quarter with SIPN Rewards rolling out in Summer 2023. sipnbourbon.com

• Built-In Re-Targeting Automations

Our unique retargeting CDP gives our brand-partners data-backed access to specific customer segments based on shopping behavior and activity within the Bottlecapps platform. These tactics range from email, to in-app/web popups or toasters, to ‘other recommended products’ at checkout. A brand can choose to target shoppers of a competitor, or look to zone in on repeat purchasers, or even fire off a strategy in attempts to level up a drinker from a lower shelf product to their premium label. If you can think it, we can enable it!