Bottlecapps is constantly striving to bring innovation and value to the BevAlc industry; in those efforts we are excited to toast some of the awesome new updates that we have planned for a Q2 (April-June) release! Most of these upgrades came directly from store or brand feedback, so we hope that just like your favorite shot, they’ll really help get the party started 💃

Automated Emails for Abandoned Cart - the fact of the matter is that abandoned shopping carts full of products left behind by customers are absolute gold mines in the eCommerce world. The tricky part, however, has always been in how to communicate with these specific customers to urge them to make that next step and place the order. Automated emails will solve this problem in a big way and take a major load off of our store owners and marketers. 

Email Marketing Templates - when stores build their customer base over time, they must then find new ways to stay in contact with them beyond the traditional means or waiting for the customer to walk back through the door. With Bottlecapps’ upcoming release, stores will now have access to a state-of-the-art email template builder and an option to send emails directly from our backend web console to their app and website shoppers. Not only that, but stores will be able to add products directly to the emails, which provide a one-click-to-cart tactic to their online marketing strategy.

SEO-Friendly Updates for Websites - simply put, our new update will make SEO much easier and more effective, thus, allowing for higher ranked websites on the world wide web. 

Updated Recipe Section for App & Websites - the new recipe section will now feature videos, a featured recipes section, filters by alcohol type, brand, or occasion, and even one-click access to add actual products to your cart from the recipe page directly. (image)

Option for Stores to Add Their Own Products Images - for both stores and brands, having correct images for online products is extremely important. This new functionality will significantly help with this by providing an easy way to ensure any discrepancies or issues with product images gets resolved in a timely manner. 

‘BottleRover Takeover’ is a new marketing offering for one supplier per month to claim FULL share-of-voice visibility across the BottleRover website.